Understanding how media connects citizens to government and influences political participation through NCFC's media strategy
Societal structures that connect citizens to the government
Linkage Institution: A societal structure that connects the citizens to the government, facilitating communication and representation between the two.
Political Parties
Interest Groups
Media
Elections
Media serves as a two-way communication channel between citizens and government
• Express opinions
• Share concerns
• Seek information
• Participate in democracy
• Reports news
• Analyzes policy
• Facilitates debate
• Educates public
• Announces policies
• Responds to issues
• Shares information
• Seeks public input
Various media platforms influence how citizens participate politically
News broadcasts, political debates, and documentaries reach broad audiences with visual storytelling.
Traditional MediaPlatforms like Twitter, Facebook, and TikTok enable direct communication and viral information spread.
Digital MediaNewspapers and magazines provide in-depth analysis and investigative reporting on political issues.
Traditional MediaAudio content provides accessible political discussion and news for busy citizens.
Audio MediaHow we leverage media as a linkage institution to advance education funding
Create accounts to post news, facts, statistics, and advocacy content to build awareness and spread our message about education funding needs.
Once sufficient popularity is gained through social media, create advertisements for national television to reach broader audiences.
Hold protests to generate media attention and increase public coverage of our education funding advocacy efforts.
Sell branded merchandise to generate revenue while spreading our message through wearable advocacy materials.
Partner with social media content creators focused on education (like teachers on TikTok) to communicate funding importance.
Track social media followers and news coverage to measure our impact and adjust strategies accordingly.
Media shapes the ways citizens engage with the political process
Media determines which issues receive public attention, influencing what citizens consider important and worth political action.
Media provides citizens with information needed to make informed political decisions and participate effectively in democracy.
Media campaigns can mobilize citizens to vote, contact representatives, join movements, or participate in political activities.